Ultimate guide for successful e-commerce business in 2021!

E-commerce (electronic commerce) simply means buying or selling any kind of products and services on online platforms. You can list your products or services on the internet and people from different parts of the world can buy and pay you online.

In this decade if you are not online then your presence is not worth. People are now preferring to learn professional skills online from the comfort of their house. Listing business online will take your company to next level. There are millions of people and billions of products. In this pandemic situation people prefer to buy products and purchase services online as physical meetings are risky and not allowed. Many businesses have started shifting online during this pandemic situation and easily attained six figure income target.

Internet is said to be the most common and essential thing used today in every corner of the world. In offline markets you can have a small or big shop which is reachable only to local people. But when you list your shop online it will increase your reach and will be visible to all those people using internet. What’s more profitable? Visible to mostly thousands of people or to millions out there using online sites to buy or purchase products and services.

We are at that phrase of time where we can get everything done on just some clicks. So why people will hustle to get ready and go out to buy something. Potential customers prefer to buy stuffs only through internet in the comfort of their house during flexible time period. Also, you as a seller can sell and list your products flexibly from any place anytime.

On online store, you will get unlimited buyers as you can deal globally just by operating from your place. Internet and today’s fast courier service will do the rest.

As from the above mentioned points, now you know how selling your products or services through e-commerce website is beneficial for you. Apart from the fact that e-commerce business is more profitable and less competitive, raking your business on the top is a tricky phenomena. Here are some suggestions that will definitely work for you and will lift your e-commerce product up in the market.

1  Find a relatable Domain name

“First impression is the last impression.” We all have heard this phrase. Your domain name is your first impression to your customers and it should be straight representation of your product. For example if you have a bakery shop and your domain name is regarding expertcorner.com or bestcorner.com, this doesn’t represent what your website is actually about.  Customers actually looking for bakery will not attract to your website. So try to purchase a domain that will show your business and will attract the potential customers.

      2 Work on your content

Content is everything to convert traffic into sales. If your content is not that attractive then you will not able to get more sales. Carefully list each and every product with proper description. Choose an attractive title and subtitle. Add blog posts to your website. Show your knowledge regarding your business through these blogs. This will increase your business visibility all around the world and will increase your brand value

3 Use more photos and videos

If you are a new comer on the internet it will be quite difficult for you to gain customer’s trust who will visit your website for the first time. The best way to gain customer’s trust and prove your website’s authenticity is to regularly post photos and videos regarding your product or services on your website or blog. This efforts you shown to your customers will definitely grab their attention and will help you convert the sale.

4    Create a User friendly website

We, as a consumer, have sometimes gone through these issues where we liked the website, impressed with the products but unable to buy or login on that website. You have to prepare a user friendly website that could open smoothly, work fast, customers can search and login smoothly and can pay smoothly. Having a slow website with lots of glitch will irritate your customers and they will never come back to your website again. Also, adding so many panels will confuse your customers. Hence, work on both, on-page and off-page, optimization of your website so that your customers can have good user experience while browsing your website.

5   Choose a unique layout

We have all seen designs and decorations, attractive interiors in many offline shops. Same you have to do with your online shop to attract customer’s attention. Choose a layout that is unique and also matches with your business. The layout should be simple yet shower to catch the eyes of the customers. 

     6 Advertise your product smartly

Now that time has gone where your have to print thousands of pamphlets or to pay lakhs of money for television advertising. Now the successful e-commerce businesses are advertising their product smartly on digital platforms where they are getting more reach and traffic. There are different digital ways through which you can target your potential customers at a low cost.

-          Organic Marketing: you can rank your website at the top of the search list by putting SEO rich and attractive content through blogs or posts. Use SEO analyst tools to get proper analysis of your content and website in the market

-       Paid marketing: you can choose Google Ads for advertising and ranking your website on the top. Google will help you to analyze your potential customers and set targets and keywords accordingly. It will provide you potential traffic from which you can convert more sales depending on the quality of your website.

   7 Use social media platforms

Using social media platforms constantly by posting photos and videos is the best way to advertise your product and increase your reach at a very low or zero cost. Doesn’t matter what your products or services is all about, social media will help you to gain more potential customers. Nowadays people used to follow certain pages on Facebook or Instagram and order products by direct message. You can also reach your customers by yourselves through messaging them information regarding your products in social media platforms.

Apart from these, sponsored or paid advertisements on social media platforms are getting more success. As internet is reaching every part of the world, people use to scroll on social media platforms like Facebook or Instagram and come across these ads. You can target your audience using social media analytic tools. These regular social media users will see your sponsored ads and will order according to their requirements. You should make sure that your ads running on the social media have rich content that can attract more customers. Use pictures, videos or banners to show more about your product or services.

Try to get photos or videos of your impressed customers and show them through posts or stories to your social media accounts. This will help you to gain newly visited customer’s trust and they will definitely buy something from you if needed. Gaining trust is most important thing you should work on regularly to increase your brand value.

8    Try to follow up regularly

Let’s imagine if a customer comes to your e-commerce website, login to your site and will do some window shopping but doesn’t buy anything. After login, that customer is transformed from traffic to lead. Now to convert that lead to sales, you need to follow up regularly. The question is how we can do that without knowing the customer actually? You can integrate email or SMS gateways on your website. When a customer login to your website, you will get his email id and phone number. So whenever you add a new interesting product to your website or when you will announce a discount on your products, you can easily inform those customers who have logged in to your account through email or text messages. With this method you can easily follow up with your customers and will finally convert them into sales.

Conclusion:

If we want to set a successful e-commerce business, we have to think like a customer first. Try to find out what you want if you are buying something from any website. Try to find the problems you are facing while using others e-commerce website and then try to find the solution which you can integrate to your website so that your consumers will not come across those problems you are facing with. Customer’s experience and comments will decide the growth of your website. So try to build a convenient website and advertise it smartly by using quality content.