The Top 7 Incredible Event Technology Trends: Ultimate Guide

As we reach the 1st  quarter of the year 2021, many glances along for trends on the surge in their business, particularly in the imprint of the COVID-19 crisis. 2020 is already an insurgent year for corporate event management and although plenty persists risky, there are pledging chances for event technology in the mixed event opening.  As you start scheduling your second enormous event, it’s crucial to learn these trends that may be here to dwell. Furthermore, uncover how to utilize similar techniques as overseeing brands who are already paving the way despite the challenges of abolished in-person incidents.

Keep reading to investigate what event technology is plus the latest trends that will encourage you to navigate event branding and event strategy post-COVID-19.

What do we infer from event technology?

Event technology is the abundance of digital tools that enable event planners to enforce projects from start to finish. Event planners commonly utilize a mixture of event technology classifications (encompassing event software, mobile apps, and event marketing software) to get the task achieved.  Because the existence of an event planner is rapidly paced, you’ve learned to be inclined to swivel, readjust, and enforce modern emphasizes in a moment. During a global pandemic, this is additional serious than ever. Luckily, these methods can benefit you organize existing events and establish important fresh ones. And as you’ll rapidly discern from the trends below, event technology will evolve even additional crucial for event planners striving virtual event notions for 2021  and beyond.

Event technology trends to glance for in 2021

The latest and tremendous technology trends can improve any event, no matter the length. The further you incorporate useful tech trends into an event, the more event ROI you’ll get back. But with fresh technologies being always developed and released, it can be tough to understand which ones will bring a discrepancy at your event.

1. Live streaming

Live streaming has been an essential trend in the realm of event technology for some duration. Nonetheless, in the trace of COVID-19, many corporations are altering their conventional in-person events into virtual events. You may select to establish live stream events indirect acknowledgment to the pandemic (as brands such as Google, Facebook,  have done) or you can give beneficial content modified to your audience’s associated demands at this time.

Streaming has a mixture of advantages. You broaden your event to users who weren’t prepared to make it, commit with worldwide consumers, and get the discussion going online about your event. Also, if people glimpse how impactful your event is online now, they’ll be more plausible to deem purchasing a ticket for any prospect in-person versions.

Streaming events on screens throughout the event is another enormous path to relate various attendees, particularly if the forum is huge and they’re extremely far away to create the session in person. In the end, it’s all nearly engrossing as numerous people as feasible.

2. Artificial intelligence

According to research, many firm, the AI market will thrive to a $190 billion business by 2025, proving that companies across the world are bound to incorporate AI in one aspect or another in the following five years. The aim of artificial intelligence is on the surge because of its proficiency to customize experiences for people while simultaneously sending the community together during this turbulent time.

In common, AI helps correlate distinct attendees with their area of work and dividends which then assures that the decent, most beneficial content reaches the straight people as soon as they desire it. Or, at the extremely least, it has the strength to facilitate the experience. This expands some much-needed clarity for event attendees who have already had to modify to so many additional modifications these past few months.

It’s crucial to remark that AI shows up in numerous aspects. Some popular instances include:

• Event chatbots

• Facial recognition during event registration

• Voice translation and understanding during panels

• Event newsletter personalization

3. Enhanced attendee knowledge

An event is all about the experience. And even though in-person events are on the clasp, for now, you can however establish digital or hybrid versions your audience will discover importance in. There are 3 major mean to improve attendee experience online:

• Personalize communication. Human relation is crucial now better than ever. This is why conceding your audience as individuals can prepare a substantial effect for them. You can deliver personalized push information, emails, and texts to each attendee, proposing sessions they might like. You can furthermore establish a “plan your own” experience where the attendees can select the experience for themselves.

• Offer a broad spectrum of issues. Many people need to understand fresh abilities during quarantine and will likely begin again broadening their outlines as the job market temporarily deflates. Follow in the footsteps of event giant South by Southwest and give themes that comprise everything from technology to business to art. Anything that enables your audience to prepare themselves or realize additionally convinced about the prospect jobs.

• Simplify registration. Eliminate the responsibility of additional steps and excessive difficulties for emphasized out and depleted attendees. Program an enrollment system that enables attendees to book their tickets and/or future travel arrangements in one go with as periodic steps as apparent. For hybrid event indications in the upcoming year, contemplate wrapping both the in-person and online event alternatives to prepare them both additional affordable and simpler for attendees to book.

4. Facial recognition technology

Facial recognition is software that tracks, records, and stores an individual’s facial characteristics. And while it’s not 100% accurate all the moment, it’s nonetheless relatively valuable for many justifications.

Because contactless event check-ins are an inclined regulation for a successive couple of years, this technology will be crucial. Attendees can completely scan their face (if they assented to facial recognition during registration) and be admitted into the event once the machine comprehends them. The experience is both stable and seamless for all implicated. Since we’re so utilized to this technology (recent iPhone model holders utilize it daily), maximum attendees are already common with it and can anticipate it at any in-person event.

Before utilizing facial recognition, you should comprehend the discussion that pursues this tech trend. Now more than ever, people are worried about their intimacy, and utilizing facial recognition at your event could swivel some people away from attending.

According to Tech Business Guide, facial recognition data could plummet into the awry hands at any moment and although systems are earning nicely at deterring identity larceny, it could however happen. So invest in cyber security backups and double-check with your technology provider that all essential protection have been seized before inaugurating it for your event attendees.

5. AR and VR

Comparable to facial recognition augmented reality (AR) and virtual reality (VR) seen utilized in the enterprise for the past couple of years. And presently that the preponderance of the world is constrained to their homes, it’s delivering essential assistance to those who desire a stable mental withdrawal for both work and play that doesn’t jeopardize anyone’s fitness.

With a sharp scan of a QR code, attendees can penetrate the realm of AR. From entire wall projections to 360-degree indoor art installations, you can thrill your attendees in a myriad of ways. Evaluate who your audience is and establish a knowledge that not only wows them but provides them something to take back to their company.

6. Live translation

The usage of the live translation will begin again to be manipulated throughout 2021 as audiences realize a powerful desire to relate with the external world during this huge scale shared knowledge. If you’re eligible to expand your event to attendees that may not communicate your native language, you’ll see a spike in worldwide interest. Accessibility should be an emphasis in the event space. The further suggestions developed across language obstacles, the richer the enterprise can evolve.

Software like Interaction gives a live understanding of users’ smartphones. An instance in motion was an affiliation between Interaction and Beach Body. Beach Body liked to stream concurrent translation for attendees who had toured the event internationally. 30,000 attendees encompassed English, Spanish and French speakers. Interaction toured to the event and enabled to arrange the live translation feed, immediately making the Beach Body event much more accessible. Some services allow live translation feeds via earpieces, headphones, mobile phones, and online access. The additional people you’re eligible to reach, the additional that have a choice in how your event was operated.

7. Further secure data collection

By obtaining real-time event data, you enable attendees to inform you what is and what isn’t doing at your event. Then, you can infer that data to give even additional impactful speakers, useful technology employment, and motivating content.

In believing about how you'd like to surface understandings for your event, you may need to deem the following:

Actions such as session view times, eye-tracking heat maps, and event engagement indicate both aspects and intentions you can’t discover elsewhere. Virtual data sets translate into additional profitable virtual, in-person, or even hybrid events in the future as a maximum of these data collection chances can be utilized to notify all regions of event planning.

But there is a straight means and an unfair means to obtain it. As 74% of customers will tell you, they’d gladly take their company elsewhere if they felt they couldn’t believe a business with their data. And as extra and more events move from the manual to the virtual realm, attendees are glancing to minimize data security hazards across the dozens of virtual event tools and platforms they are unexpectedly being begged to utilize.

Furthermore, make certain that your data collecting exercises are appreciative of GDPR, the EU’s new data protection law. There are a few fundamental parameters marketers should keep in sense, comprising giving attendees the ability- out of data collection and being transparent as to how their data will be utilized.

Conclusion:

Scheduling your successive event may appear a minor daunting at initial, given the enormous changes we’ve all encountered newly. Hardly know that you can however connect with your attendees on an actual, substantial level through digital and hybrid events. Understand that every conference, committee, and event experience will be various and require several tech characteristics, so keep all of these trends for 2021 and beyond. Learn better about the future of event marketing in 2021 from Tritan Solutions.