Top Law Firm Website Design Tips for Lawyers & Attorneys

Introduction

The legal industry can be an agile one, which is why your law corporation must stand out from the mob. A tremendous initial step to make sure potential customers observation you are to develop a website for your law practice and indicate to them that you've got the talents and the proficiency to take on their lawsuit and win.

Thanks to WordPress and hundreds of themes modeled with keeping lawyers in mind, developing law firm websites is simple. But, if you need to stand out from the competition, you require to go beyond utilizing a premade theme website as it looks out of the box. That’s why in this blog, we’re sharing our top law firm website design tactics that'll enable you to develop an engaging and wonderful website for your law firm or legal field practice.

Lawyers comprehend the significance of nuance in words and wording like no one else. Thus, they comprehend how little tweaks on law firm websites can make a huge distinction. While there is no room for aptitude and translation in contracts, the reasonable legal website designs go all out to maximize its performance.

We have collected a list of the best strategies for a law firm website and assessed the top law firm websites to glimpse what makes them so productive. Learn what boosts and reduces traffic, how to develop the excellent layout, what elements to include on the page, the basics as well as extraordinary branding techniques. These are the tips for extraordinary law firm website design exemplified with real-life examples.

Take Your Law Firm Website to the Next Level With These Branding Tips

Incredible branding goes beyond your logo and colors. Your brand is what makes you stand out from others in your business and how customers know you. As such, your brand needs to be reproduced on your website. Here are extraordinary branding tips for your law business’s website design.

1. Utilize Your Logo and Law Firm Name

·         Your logo should be utilized in your attorney website design as this creates recognition. Brand recognition will then enable potential customers to instantly comprehend your posts everywhere else both online and offline.

·         You should moreover utilize your law firm’s or legal practice’s name in the URL of your website rather than utilizing exact-match domains such as Verma Advocates.com. While this was the basic practice back in the earlier days of the Internet, today it has no relevance on your SEO rank.

2. Utilize Your Brand Colors

·         A tremendous way to make your lawyer's website design stand out from the massive crowd on the digital web even with a premade theme is to utilize your brand colors. You can utilize them as a background, on buttons and calls-to-action, in links or to add visual divergence to various sections of your website.

·         Presently, WordPress themes come with an abundance of customization choices that enable you to alter colors with the click of a mouse. You can easily integrate your brand colors in various areas of your website, but do keep in mind to give reasonable contrast between background and text.

·         Another piece of advice to keep in mind is to save brighter shades in your palette such as reds or oranges for calls-to-action to make them simpler to locate.

3. Stress On Your USP

·       You’ll moreover need to discover what sets you apart from additional law firms that specialize in a similar area of practice and focus on it throughout your attorney website design. Your objective (also learned as a Unique Selling Point or USP) will enable potential customers to associate with you and determine whether you're the honest lawyer or solicitor for their case.

·       You can utilize your USP  in headlines on your site, utilize it on the About page or even integrate it as your tagline.

Marketing Tips

·        The USP  tip will enable you not only to make your site extra visible in search engines but moreover to captivate more traffic to your site through social media and content marketing.

4. List Your Law Firm With Google My Business

·         One of the main stuff you should do is to list your law firm with Google My Business.

·         Developing a listing with Google My Business is entirely free and requires you to enter main data such as your business name, location, website, and enterprise. You’ll then require to ascertain your company by entering a code, which will be dispatched to you.

·         Once your company is ascertained, you’ll be able to enter more data such as your functionals, an explanation of who you are and what you do, and further. This increases the likelihood of your website appearing in search results when someone executes a Google search for lawyers or solicitors near them.

5. Utilize Social Listening to Create Content

·         Sharing case studies on your website is a tremendous way to showcase your legal proficiency and aptitude and to ascertain the results you’ve gotten for your customers. But, with social listening, you can develop even more engaging content for your site that'll enable you to steer traffic to it organically.

·         Social listening includes regulating social media platforms like Twitter, LinkedIn, Facebook, and any additional platform for specific keywords and hashtags that are associated with your industry. Doing so enables you to progress insight into what others in your business are discussing as well as into difficulties and questions that potential customers are having.

·         You can then build blog posts and statements around those keywords and search terms, share them on social media, and even contribute to discussions by referring your followers to your blog and website.

6. Optimize for SEO

Your site should be optimized for search engines so you can understand the benefits of organic traffic. If you utilize WordPress for your site, you should comprehend that WordPress has tremendous SEO features already built in.

There are furthermore plenty of lawyer and solicitor WordPress themes that have been optimized for SEO and there are relatively a few SEO plugins that enable you to improve and optimize your site and your content for search engines. Furthermore, if you like HTML templates, there is no deficit of law firms with HTML templates that are optimized for search engines.

 Still, here are a few tips to save in mind when it comes to SEO:

·         Avert crowding your posts and pages with keywords pertained to your law and legal practice as this can have the contrary consequence and result in search engines castigating your site.

·         Utilize alt text and proper names for pictures as this assists search engines comprehend the content on your site better.

·         Utilize proper formatting for your text to make it simpler to read and to assist search engines to comprehend the significance of the content on your pages and posts.

·         Make sure your links utilize contextual descriptions rather than “click here” or “click this” as this makes it easier for your readers to comprehend what the link is about and it assists search engines to determine whether you’re linking to applicable sources.

7. Share Testimonials

·         Utilize testimonials from past customers to enable you to build confidence and credibility. When website visitors discover that you’ve successfully led and won cases identical to theirs, they'll be more willing to plan a meeting.

·         According to a study, client testimonials are the most influential form of content marketing tactic, so utilize those testimonials to your benefit. You can display them on your homepage, on a different page on your site, or on individual solicitor and lawyer profiles.

8. Display Accomplishments and Practice Areas on Solicitor Profiles

·         Whether you've got various lawyers working for you or it’s only you, make sure to list your prizes and accomplishments on individual solicitor profiles. This is another means not only to facilitate your abilities but furthermore to create credibility and confidence in potential customers.

·         It’s moreover a promising idea to list your areas of practice along with contact data so customers understand who the right person is to get in touch with promptly.

9. List Your Services

Your website should indeed state what assistance you give and how you best help your customers. This enables visitors to instantly understand whether they should hire you and whether you've got the crucial abilities for their specific situation.

10. Utilize Multiple Calls-to-Action

·         The fundamental objective of your attorney website design is to facilitate visitors to request a consultation or get in touch with you. To assure this happens, you require to direct them through your website and utilize numerous calls-to-action that'll promote getting in touch with you or planning the consultation.

·        Calls-to-action should be utilized on your homepage and different pages of your website such as the About page and the solicitor profile pages. You can furthermore incorporate a call-to-action in your sidebar on the blog page or below particular blog posts.

11. Make Sure Your Website Is Responsive and Quick

·         Presently, almost everyone utilizes their smartphone or tablet to survey and even work online. Don’t allow visitors on mobile devices to leave your website in frustration because they've got to scroll in every direction or because your website takes more time to load.

·      Your website requires to be responsive, which implies it should resize according to the screen size of the device it’s seen on. This enables visitors on any device to access and browse your content without any difficulties.

·        On top of that, a slow-loading website pushes visitors away even if it is responsive. To avert this from emerging, be sure to assess your website speed with Google Page speed Insights. Then, execute their suggestions to enhance your page speed.

12. Make it easy to utilize

In line with the point mentioned above, assuring your law firm website design is responsive will make it simple to utilize on both desktop computers and devices like smartphones and tablets. Still, there are a few additional things to evaluate if you want to make sure your site is manageable to utilize. Make sure your text is simple to browse. Reduce the distractions such as bold animations, popups, and spontaneous plays of audio and video content.

13. Streamline Contact Forms

·        Lastly, streamline your contact and consultation forms and ask only for critical questions. By doing this, you'll avert visitors feeling stressed out and backing away before completing the form wholly.

·         Asking for their names and email address or phone along with a short message is more than sufficient for introductory contact on the contact form. You can often get more details about their court case once they’ve planned a meeting.

·       You can moreover consider utilizing a booking form that enables them to plan the date and time and lessen the time spent on phone scheduling, still, try and keep the booking form as modest as reasonable and ask only for the crucial data.

14. Many Prominent  Lawyer Websites Have An Easy Interface

As a continuance of the point above, the promising legal website designs are responsive and instinctive both on desktop and mobile versions.

This is demonstrated through the following factors :

·         There are sufficient links for steering the pages but not too many.

·         The favorable law firm website design is constantly understandable. This includes optimal fonts, sizing, color mixtures, and practice of negative space.

·         Flamboyant animations, popups, and audio and video content are maintained to a minimum. They don’t translate nicely to mobile versions and might irritate their visitors.

Conclusion

The tips/tactics in this blog will put you in a favorable direction towards creating an engaging and extraordinary law firm website design that turns visitors into potential customers. If you’re just getting begun with your website, make the initial step by selecting the excellent WordPress theme or HTML template and then apply the tips/tactics we shared here in this blog to build a  brand, market, and design a law website you can be dignified of.