In today’s digital world, companies need a myriad of IT-based solutions to remain powerful and strong. One solution, in specific, enables to streamline and personalize communication in B2B and B2C companies to incredible proportions – the web portals.

A web portal is a web-based gateway that gives rightful users a single point of access to personalized content. It gathers data from numerous sources and shows them in a single user interface with the most applicable data based on their priorities and settings. Whether catering to employees of your business (e.g. intranet portal) or your clients (e.g. Client portal) a web portal always comes in handy.

A portal enables individuals to log in to an organization’s cloud system to access susceptible data or services. For a B2B business, this data could be the organization’s financials and for a B2C company, it could be customer data.

A customer-centric strategy is constantly a winning mantra. The benefits of utilizing a web portal from a user standpoint are listed below.

UX suggests all the sentiments a user will experience while interacting with your brand's product or service online. This comprises everything from design to responsiveness. Web portals provide tremendous UX as they are interactive and can illustrate data required by users in a single dashboard. As per a report in February 2021, “89% of the shoppers shop with a competitor after an unhappy user experience with your website.”

Web portals give a personalized user experience to every client. As per a study published in May 2020, “34% of customers are more plausible to make an impromptu purchase if a brand personalizes content.”

Brands add features and services to their websites regularly to enhance UX but it would be a nightmare if there is a complication while users transition through the site. “Slow-loading websites lead to a $2.3 billion earnings loss each year, ” as per a report. Web portals can solve this by utilizing high-end plugins that lead to enhanced functionality, quickness, and UX.

Web portals can be accessed through any digital device and give an immersive experience across platforms. This has unique competitive benefits because clients can use numerous devices to access your business details online.

Web portals give high-end security when it comes to your organization’s data repositories. This is assured through custom access and authentication processes. As much as it is valuable to the user, web portals are useful to your business as well.

Since various web portals customize and personalize data based on user behavior and preference, client segment-specific marketing agendas can be built with comfort.

With online portals, customer assistance workflows are considerably decreased since the users can obtain data and carry out activities without contacting your business. This can enable in right-sizing the back-office administration thereby decreasing expenditures.

Employees can convey utilizing internal web portals. This will decrease the planning related to face-to-face conference time and boost productivity. Employees working from numerous locations can utilize the company’s online portal for collaboration and beneficial real-time project administration.

Web portals are of 3major types, namely B2B, B2C, and internal organization portals. Regardless of the category, web portals are cloud-based web applications through which the organization’s repositories can be accessed only impeded by access controls and authentication.

These portals have a collection of utilities within a business. At the HR level, this gateway can be utilized for workflow administration, and to give access to company data like company news, policies, inner training, and many more. At a project management level, portals can help in collaboration within teams and therefore making remote administration much susceptible for the project manager. At a Customer Retention Management (CRM) level, an online portal facilitates sales and marketing teams to cooperate and establish beneficial marketing techniques utilizing a centralized customer repository.

These portals function as a bridge between enterprises that work jointly. Documents, tools, and data shared between the businesses can be accessed through an online portal with rightful access.

If you have a business in selling goods or services, then a B2C portal is a must-have. It enables the business and the clients to access personalized data dashboard for assistance or to make purchases.

As explained above, the web portal advantages cover everything from collaboration to integration and customer service to brand identity. Well-designed business portals provide invariably greater ROI, specifically because they solve the challenges that almost all industries encounter .